Houlihan Lokey's study reveals the IPL's brand value surged to US$18.5 billion, a 12.9% increase, with Royal Challengers Bengaluru becoming the most valuable franchise at US$269 million after their title win. Sponsorship deals and viewership numbers have also reached new heights, exemplified by the BCCI's associate-sponsor slots sale and Tata Group's title sponsorship extension.from Sports News: Cricket Live Scores, Latest Sports News, Football, NBA, NFL, WWE, NHL, MLB News & More https://ift.tt/qi7MCQU
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