From Rs 275 crore to bare bones: AIFF faces a tough test to sell ISL broadcast rights - Viral News

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Thursday, January 22, 2026

From Rs 275 crore to bare bones: AIFF faces a tough test to sell ISL broadcast rights

The AIFF has reissued a broadcast tender for the ISL 2025–26 season after its earlier RFP failed to attract bidders. With its deal with FSDL expired, reduced production budgets, uncertain fixtures and limited bargaining power, the federation faces a tough challenge in securing a viable broadcast partner, raising concerns over revenues, broadcast quality and club finances.

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